eCommerce
We are pioneers in navigating the etailer landscape, building strategies and execution for over 100 channels, with a sharp focus on Amazon.
Domination. If you aren’t operating with a full-on e-presence, now is the time to jump in. When you consider that 56% of shoppers start their research on Amazon*, you need to be there with a well-organized digital shelf and know what you’re doing. It just isn’t enough to have your products accessible on eRetailers, it’s about helping customers find them easier, pushing aside the competition and breaking down the customers’ barriers to purchase. Our approach to breakthrough merchandising and informative content is designed to cause a chain reaction of clicks, taps, swipes, likes, and add-to-carts that drive business.
We’ll work with your sales teams and brand teams to create a well thought out plan for your entire eCommerce ecosystem including your DTC channel and any of the 100s of eRetailers we deal with daily — from Amazon to Walmart, or Sephora to Ulta, and so many more. Our end-to-end eCommerce solutions begin with a customer journey unique to the specific eRetailer, then we focus on building out the right shopping environment for your brand, including digital shelf merchandising, content creation, implementation, search marketing, and fulfillment. We help you build a brand presence, launch it, and optimize it all including Amazon content, A+ pages, brand store, brand shops, Amazon Sales Acceleration Program (ASAP), Amazon Marketing Service (AMS), Amazon Ad Platform (AAP), and the best damn content out there. Here’s a glimpse of what we do:
eCommerce Digital Shelf Strategy & Planning
You don’t always get a Plan B, that’s why we come up with winning strategies to make Plan A kill it. We audit your products and competition, see who’s winning the buy box, and assess what it’ll take for you to dominate. We strategize your end-to-end solution, determine your target, the content needs, brand tone of voice, and keyword taxonomy. Then we figure out just what makes the target tick, break down barriers, and motivate their purchase.
Content to Cart™ Plan
Our eRetailer-specific shopper journeys uncover the needs of your consumers when they are at the brink of purchase. We drive traffic and sales by determining which search keywords are effective at capturing browsers vs. switchers vs. category shoppers and get the right people to the right place to shop your brand and convert. At the same time, we build a strong digital shelf including the right info, content, and pricing to optimize effectiveness and efficiency.
Content & Execution
Content is the holy grail in engaging consumers with eCommerce, and we’ve not only found it but mastered it. Our custom content spans a full range of how-to’s, ideas, and inspiration. We create custom content in-house and content strategy playbooks to drive category sales for your brand.
On-going eCommerce Support
We won’t leave you hangin’ like some shops; we stand by our work like a selfie-taking millennial on a road trip. We track and refine your strategy armed with information including ratings, reviews, sales performance, and conversion rates. We boost performance with intelligent search ads that see real results and inspiring content that infuse lifestyle to spark shoppers’ interest.
End-to-end Amazon Solutions
We often use our efforts in Amazon as a testing ground for the success of other eCommerce initiatives. It’s generally the most sophisticated of the eRetailers, so we can test and learn quickly, then scale to other eRetail channels. Through our eCommerce ecosystem, we take consumers through awareness, consideration, and purchase all while measuring success with our proprietary measurement scale designed to drive and track increase in sales and other KPIs. We also look out for new opportunities by creating custom brands and white label brands as an additional revenue stream for businesses. S50 facilitates ongoing success as we continuously learn, refresh, optimize, scale, and develop stronger solutions for success on Amazon.