Cooling the Racing Mind

S50 helped tech start-up, Ebb Therapeutics, launch their new sleep device based on an incredible new science revelation. For years, their scientists had studied the physiology behind a “racing mind” and developed the first device designed to calm the brain and help people get to sleep and stay asleep. S50 developed a 360 DTC plan and creative campaign encompassing DRTV, digital advertising, paid social media, website, and test-and-learn incentives.