Calling all Annes, Frans and Stans
Stamford Health had already seen a rise in screening appointments coming out of the pandemic as people started to get more comfortable going back into hospitals. We needed to connect with new audiences coming of age to meet their goals.
The Challenge
Get people over 40/45 years old to schedule mammography and colonoscopy appointments with Stamford Health.
The Insight
Millennials discuss mammograms and colonoscopies more openly than past generations. There isn’t much of a stigma around them anymore. They are even seen as a right of passage.
The Solution
S50 Health developed 2 test-and-learn campaigns for Stamford Health designed to identify the right messages and tone to connect with our millennial audience, many of whom were due to get their procedures for the first time. With larger health systems in the area, we differentiated ourselves by proving that we understood them with fresh, light-hearted campaigns that made an impact in digital media and drove results.
The Results
Mammography
- 122%of goal for appointments
- ~2.1 mmimpressions (regional)
- 9 mosto reach our annual goal
Colonoscopy
- 174%of goal for appointments
- 3.7 mmimpressions (regional)
- 6 mosto reach our annual goal
The work
More of the work
“S50 was a great creative agency partner. They had a strong understanding of our business and came to us with breakthrough creative ideas that helped us exceed our growth goals year-over-year.”